I guided all development for one of the first properties to feature the POP aesthetic - My Little Pony. It's interesting to note that it was not initially well received. Liberties were taken with the established characters that, in time, people came
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Playing off the POP styling, these Cupcake Keepsakes combine collectibility with the foodie trend.
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THE CHALLENGE Develop a high-end plush for the Specialty market to further leverage/maximize the phenomenon of the animated My Little Pony show’s appeal to both the young and adult demographic. THE SOLUTION I drove the design and development thro
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My Little Pony has enjoyed a long and successful run at Build-A-Bear. The business has continued to grow due to a deep character assortment.
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THE CHALLENGE Leverage the “hair-play” attribute of the My Little Pony toy line via increased consumer products in the role play category at retail. THE SOLUTION Innovate— meaning, never underestimate the magical appeal of color changing horns! U
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The fun and challenging part of this product was translating the pony to a new form factor (the cylinder). Only the most essentials details were utilized yet the character integrity was maintained.
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I designed these doll strollers to feature kids favorite ponies with corresponding signature color palettes. For $15 each, they bring lots of fun and creative mommy role play.
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THE CHALLENGE Visualize a cross promotional expression of two iconic properties into one vehicle. Maintain the core integrity of each brand. THE SOLUTION I designed and rendered these vehicles to help demonstrate the fusion of brands. Custom deta
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