THE CHALLENGE The old packaging was visually crowded, over segmented and presented a confusing message at retail. THE SOLUTION Packaging guidelines were established to create a consistent brand architecture. The placement of components, fonts, ca
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THE CHALLENGE Extending the beloved brand synonymous with doll play into new consumer product categories. The global deliverable needed to ensure Baby Alive messaging clearly and position product for brand consistency. THE SOLUTION The brand DNA
BABY ALIVE.jpg
BABY ALIVE.jpg
MY LITTLE PONY PRODUCT TOOLKIT
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