THE CHALLENGE Translating a traditional toy brand into a lifestyle brand that consumers could engage in. We needed to develop and deliver 40+ SKU’s to market in approximately 7 months. THE SOLUTION I hired and directed an external design agency t
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THE CHALLENGE Visualize the Nerf Brand in other retail categories beyond the toy/blasters to test with consumers as to how it might perform. THE SOLUTION I created several product concepts for categories that included HBA and Food/Beverage. The d
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