THE CHALLENGE With a pricepoint of $300, this game required a premium and fully comprehensive brand execution that would drive Transformers G1 fans to purchase. True to story content and an immersive branded play experience were critical. THE SOL
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THE CHALLENGE In the ultra-competitive R/C retail category, create a contemporary and compelling product based on the old classic Volkswagen Beetle. THE SOLUTION I managed development to ensure a dynamic product offering at a $59.99 pricepoint. B
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This ball pit turned out very close to my original sketch. Kids can pretend they’re Optimus Prime!
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THE CHALLENGE Visibility at Party City. There is a huge variety and breadth of well-known Licensed character brands competing for shelf space. THE SOLUTION My party plate design was implemented across other components in the line (napkins, cups,
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