THE CHALLENGE Create a package design for Hot Topic that correlates with the Collectible category and targets an older fan/consumer. THE SOLUTION Launched in 2010, the My Little Pony animated TV show, resonated with kids and Bronies (bros who lik
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THE CHALLENGE Communicate to the consumer the many product features of a new youth electronic within a small packaging format. THE SOLUTION This unique package featured a foldout panel that provided more space to maximize messaging.
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